FERNWOOD
(SCOPE)
Branding
Product design
Webdesign
Fernwood is a seasonal restaurant built around whatever's ripe that week, not a fixed menu. The identity needed to feel confident about that unpredictability instead of apologizing for it.
(CHALLENGE)
I designed the full identity system — mark, menu system, and a produce-led photography direction — built to be re-shot every season without ever losing a consistent voice.
(OUTCOME)
Fernwood built a waitlist within its first month of reopening under the new identity, with regulars specifically citing the menu's seasonal honesty as the draw.
