TORQUE
(SCOPE)
Webdesign
UI/UX
Branding
Torque is a downhill performance brand built for riders who chase speed without compromise. The identity needed to feel raw and energetic, yet disciplined enough to hold up across apparel, race kits, and event branding.
(CHALLENGE)
I built the logo and full identity system — typography, color framework, and application rules — designed to flex across apparel, digital, and live event contexts without losing its edge.
(OUTCOME)
The new system gave Torque a consistent presence across three race seasons, with the mark now recognized trackside and worn by more than 40 sponsored riders.
