STATIC
(SCOPE)
Branding
Product design
Webdesign
Static is an independent record label releasing vinyl-first electronic music. The identity needed to feel high-contrast and confident on record sleeves, while staying flexible enough for a constant stream of new artist releases.
(CHALLENGE)
I built a modular identity system — a fixed mark paired with a generative sleeve-layout grid — so each release could feel distinct without a designer touching every cover by hand.
(OUTCOME)
The label's releases became instantly recognizable on shelves and social feeds, and Static signed four new artists in the first year on the strength of the visual identity alone.
